How Get Ready With Me GRWM Videos Boost Personal Branding

In the digital age, content creators continuously seek innovative ways to connect with their audience. One format that has gained massive popularity across platforms like YouTube, TikTok, and Instagram is the Get Ready With Me (GRWM) video. Initially a simple way for influencers and everyday users to share their morning or night routines, GRWM videos have evolved into a powerful tool for personal branding, allowing creators to showcase their authenticity, lifestyle, and expertise in a way that resonates with their audience.

The Origins of GRWM Videos

GRWM videos originated in the beauty and fashion community, where influencers would film themselves getting ready for an event, work, or a casual day out. These videos typically included:

• Makeup tutorials
• Skincare routines
• Hair styling tips
• Outfit selections

Over time, the format expanded beyond beauty to include productivity routines, mental health check-ins, and even business-related content, making it a versatile storytelling tool.

The Role of GRWM in Personal Branding

Personal branding is about curating a public persona that reflects your values, expertise, and lifestyle. GRWM videos contribute to this by:

1. Showcasing Authenticity

One of the reasons GRWM videos are so engaging is their raw, unfiltered nature. Unlike highly produced content, these videos feel more personal, creating an intimate connection between the creator and their audience. Viewers appreciate raw, unfiltered moments that showcase a creator’s real personality. Unlike overly polished content, GRWM videos create a sense of intimacy and trust.

Example: A young entrepreneur preparing for a business pitch while sharing their struggles and successes builds credibility and relatability.

2. Demonstrating Expertise and Interests

Depending on the niche, GRWM videos can position a creator as an authority in their field. For example:

• A makeup artist showcasing their skills builds credibility in the beauty industry.
• A fitness influencer sharing their morning wellness routine reinforces their commitment to health.
• A business coach discussing productivity hacks while getting ready appeals to entrepreneurial audiences.

3. Building a Relatable Brand Story

GRWM videos humanize influencers and brands by giving a behind-the-scenes look into their lives. Viewers appreciate seeing the real person behind the brand, leading to stronger emotional connections and loyalty.

4. Driving Engagement and Conversations

These videos encourage conversations, with audiences asking about products used, daily routines, or even life advice GRWM videos encourage conversations, as audiences often relate to the stories being shared. This two-way interaction fosters community building, a critical aspect of personal branding. GRWM videos encourage conversations, as audiences often relate to the stories being shared. A study by HubSpot found that 54% of consumers prefer watching videos from brands over other types of content, with authenticity being a key factor in engagement.

The Evolution of GRWM Videos

GRWM videos have transformed significantly over the years, adapting to new trends and audience preferences:

1. From Beauty-Centric to Multi-Niche Content

While originally focused on beauty and fashion, today’s GRWM videos span multiple niches, including:

• Wellness & Self-Care: Meditation, morning affirmations, and mental health discussions.
• Entrepreneurial & Productivity Routines: Business owners sharing how they prepare for their workday.
• Casual & Entertainment-Based: Celebrities and influencers using GRWM to discuss trending topics.

2. Integration of Sponsored Content and Monetization

Brands have recognized the potential of GRWM videos, leading to increased sponsorships. Creators seamlessly integrate brand partnerships by featuring products organically in their routines.

3. Short-Form vs. Long-Form Content

With the rise of TikTok and Instagram Reels, short-form GRWM videos have become increasingly popular. However, long-form versions on YouTube still thrive, allowing for deeper storytelling.

How to Leverage GRWM Videos for Personal Branding

If you’re looking to use GRWM videos to strengthen your brand, here are a few key strategies:

1. Define Your Niche

Ensure your GRWM content aligns with your brand identity. Whether you’re a business professional, influencer, or entrepreneur, tailor your content to appeal to your target audience.

2. Be Relatable and Genuine

The most successful GRWM videos feel like a conversation with a friend. Avoid over-polishing—keep it real and relatable.

3. Incorporate Storytelling

Use your GRWM as an opportunity to share insights about your life, business, or industry expertise while getting ready.

4. Engage with Your Audience

Encourage comments, ask questions, and respond to your viewers to build a loyal community around your brand.

5. Stay Consistent

Regularly posting GRWM content keeps your audience engaged and reinforces your personal brand over time.

Conclusion

The evolution of Get Ready With Me (GRWM) videos highlights their transformation from a simple routine-sharing format to a powerful personal branding tool. Whether you’re an entrepreneur, content creator, or influencer, leveraging GRWM videos can enhance your brand’s authenticity, engagement, and credibility.

As digital platforms continue to evolve, so will GRWM content—offering endless possibilities for creators looking to connect with their audience in an authentic and impactful way.

What’s your favorite GRWM video or creator? Drop a comment and let’s discuss!